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 We'll make YOU a happy client too!     Welcome to CRC WRITING & PUBLICITY And work with you for winning results What we do is based on 30 years' experience. We prepare Clear, Resonant, Convincing copywriting and editing for clients across every type of business and organisational activity, providing them with a range of copy from brochures and newsletters to specialist reports and conference papers. Whether you manage a hotel, country house or arts centre, an accountancy firm or investment bank, a design consultancy or a software business, we will give you the kind of writing that will make your voice heard, enhance your reputation and bring you added income. We will take a real interest in your success. WE COVER EVERY SECTORWe provide freelance copywriting and corporate communications for all types of businesses and organisations from small, family-run enterprises to business schools and trade associations. Brochures, website copy, SEO copy, newsletters, financial reports, house magazines and journals are among our specialities. Whatever your needs a freelance copywriter will be there to help you. WE PROVIDE
WHO WE WRITE FOR We prepare freelance copywriting for:
 We will prepare the right web site copy for you so that your online visitors will understand your message at once. You will have a creative copywriter who will develop the perfect copy so that your site is informative and appealing. Expert copy will enhance your internet marketing and your sales potential. Aided by quality design your home page will be a complete advert for your services. Search engine optimisation (SEO) copywritingWe can provide a copywriter for your SEO (search engine optimisation) needs. We will create search engine copy for your website to raise your profile on the internet. This will strengthen your marketing, bringing more people to your site. Our aim will be to be direct, creative and commercial. That’s what an expert copywriter does. Marketing and publicity copywritingWe provide expert, professional copywriting for marketing and publicity by a skilled and creative copywriter. Whether you need copy for direct mail, an advert, a specific job for a client or general sales and commercial copy we will prepare this to your requirements. We can adapt this for your online visitors. We will take on a small as well as a large job such as a booklet, brochure or leaflet. Newsletter copywriting serviceA newsletter is one of the best ways to keep in touch with staff and customers. We can provide a complete newsletter service on a regular or occasional freelance basis. This can be prepared for online or hard copy distribution or both. A newsletter can make an organisation look much more professional – and it can be used as a means to attract more sales, e.g. in a direct mail shot. Written in the right way it can be an invaluable marketing tool. It can even be linked to your home page on your web site - an internet facility. All you need is the perfect copywriter. House journal/house magazine copywritingWe have a copywriter for writing exciting copy for house magazines and journals. Some of the most successful organisations in the UK have recognised the value of their own house magazine. Having your own house magazine will enable you to keep in touch with your members and staff, and you will find it very useful for marketing new products, events and services. In other words, a financial asset. Freelance specialist report writingWe offer freelance specialist report writing for those very individual and expert reports that you need to send to existing clients or prospective customers. You may need to prepare a high quality report to present to your local authority, regional business school, MP or UK Government department. Our principal copywriter will present you with a very professional report that will make your case easily for you. Survey report writingAn interesting survey can be an excellent marketing medium. However, to get the attention of the media it usually needs an expert copywriter or editor. We can provide a complete survey report writing and editing service. The high quality of our report will ensure that it is read, so that you will reap the commercial benefits. We will proof read the original survey results and a copywriter will compile an eye-catching, publicity-making report. Key parts of the survey can then be summarised in leaflet or brochure format if required. This is a service that was under development in 2006, and it has been enthusiastically received. Clients include a business school and a UK recruitment organisation. Annual report writingWe will prepare and write copy for an organisation’s annual report. An annual report is a critical part of many organisations’ marketing output. It is another way of speaking direct to staff, shareholders, the Government, the press and the public. Alongside your house magazine or journal it will speak volumes about you and your organisation. We can provide a copywriter who will address all your stakeholders and give you a professional annual report. Writing for graphic designers, interior designers and architectsWe have a special interest in graphic design, interior design and architecture. The Design Council was an early client. For graphic design consultancies, interior designers and architectural practices we can provide the perfect copy for a website, brochure, report or presentation. Good design and good copy are a winning combination. Conference and seminar writingConferences and seminars can be an excellent way of marketing yourself and your organisation. We can help you to make a presentation that will be remembered and that you will enjoy giving. What it needs is careful design, planning and a good copywriter or editor. We also prepare business and academic course summaries for conferences. Freelance booklet and brochure copyWe provide freelance booklet and brochure copywriting and editing. A well written, smartly designed brochure can yield clear competitive advantage for organisations especially those in professional services, tourism and the financial services sector. For many companies it is a marketing and business must-have. This is a job for a skilled writer with the experience of writing a booklet, brochure or leaflet. It is a service that we have specially developed. Academic writingOur leading copywriter has extensive experience of the academic world and is available to write or edit articles, reports, course analyses, course commentaries, reports, conference papers or books. We can help an academic institution (business school, university etc) enhance its reputation with good publicity. We have contacts with a number of business schools and in the university world. A writer for ghosted articles, reports etcWe will ghost-write articles and reports for publication in a business, consumer or academic journal, magazine or newspaper. The words will read as if they really are yours. As the wife of one of our clients said: “This sounds just like my husband. How did you do it.?” Just good ghost writing. So if you have the need, we have the writer. A writer for business plans and investor documentsHow many business plans or investor documents fail to convince through poor writing and spelling? A very significant number. So often the owners of a business are so completely embroiled in their venture that they are unable to describe it in a telling manner. We have been involved in the preparation of many business plans, writing and giving advice. If you are seriously wanting to secure funding for a new venture or development with a business plan that really is a job for a copywriter. So many venture capital firms and investors have told us, ‘we scrutinise the logic of the business case as much as, if not more, than the financial forecasts.’ That’s where we come in: to present the argument for investment coherently, concisely and persuasively. Writing for fundraisers and appealsToday, many organisations are desperately in need of extra funding. They may be a university, a museum, a charitable foundation, a cathedral, a castle or a country house. Oxford university and Cambridge university are both launching massive fundraising appeals and they are being followed by other UK universities. Our unique combination of journalistic experience and historian’s skills enables us to step in and provide compelling copy to help organisations gain direct publicity and raise the cash they so urgently need. Book writing and editingWe can also provide an expert book writer and editor. As editor they will read and proof read your complete manuscript. With expert design, the book will be a quality advert for you. As a commercial venture you will be able to present it at conferences, market it on-line on the internet, make it a feature on your home page on your web site or use it when negotiating for your next job. We will ensure that it is a persuasive and quality read. We also write historyOur founder is an Oxford university history graduate with extensive experience of writing and researching history in the UK. As a trained historian and writer he is expert at researching in some of the major manuscript centres in the UK. We will be glad to help with any history writing especially with a biographical or architectural edge to it. We can also accept commissions to write corporate history as a booklet or book. An historian’s view can provide a fascinating insight into an organisation’s origins and culture. Some of the UK’s best corporate histories have been written by a historian. And we will help you write the speech that you need to makeAnd finally, we help you prepare that speech that you have put off writing. We will write a speech that will thrill you and that remove all pre-speech nerves because you know that its message is just what you want to say. In special circumstances we will even help to arrange an event and be there to introduce you. OUR CLIENTSOur clients cover: SMEs, public limited companies, business schools, professional associations, rural development agencies, publishers, sole proprietors and family firms. They include:
Please view some of our client testimonials here.
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